Ep #243: Overcoming Incongruent Beliefs to Achieve Success

Do you feel motivated and capable of starting your business, yet something holds you back? Have you watched others in your industry achieve what you most want and felt hindered by issues of self-worth? This idea recently struck me while creating content about the power of beliefs. Reflecting on my experiences and those of the entrepreneurs I coach, I noticed a recurring theme: our beliefs often undermine our ambitions. It’s like trying to drive with one foot on the gas and the other on the brake. This inner conflict is more common than you might think and can significantly impact your success.

And so, I’d like to explore the concept of incongruent beliefs in this episode. You might want to build a thriving business and believe in your capability to generate that revenue. But, deep down, your beliefs in doing just that are contradictory.

Tune in this week to learn how to identify and address these incongruent beliefs. We’ll uncover why it’s crucial to align your thoughts and beliefs with your goals to achieve the success you desire. You’ll hear practical tips on shifting your mindset, creating a supportive belief system, and harnessing your inner confidence. Whether you’re just starting or looking to scale, this episode will provide valuable insights to help you break free from self-imposed limitations and propel your business forward.


If you’re ready to create the next-level million-dollar version of yourself and become an example of what is possible, I invite you to join my High-Level Mastermind where we will scale your business to multi six and seven figures and beyond. And if you’re working to grow your business to your first $100K and beyond, I encourage you to join my business accelerator, The Mastermind. So click here to fill out your application and schedule a call!

What You’ll Learn:

  • How to identify incongruent beliefs that may be holding you back from achieving your business goals.
  • Practical strategies to align your thoughts and beliefs with your ambitions, unlocking your true potential for success.
  • The impact of contradictory beliefs on your confidence and ability to scale your business effectively.
  • Insights into shifting your mindset, creating a supportive belief system, and harnessing your inner confidence to propel your business forward.


Listen to the Full Episode:



Featured on the Show:

  • If you’re an established coach and are ready to scale your business, achieve your long-term goals and build a practice that will stand the test of time, my High Level Mastermind could help you take your business to the next level.  Find out more about it by scheduling a call with me here. I look forward to working with you!
  • Get my exclusive three-part private podcast series called 3 Vital Shifts Every Life Coach Needs to Rapidly Scale Their Business here!


Download a Transcript for The Life Coach Business Podcast

You are listening to The Million Dollar Coach Podcast with Amanda Karlstad episode number 243.

Welcome to The Million Dollar Coach Business Podcast, a show for coaches who are ready to up-level their business and take their impact, leadership, and results to a million dollar level and beyond. If you’re ready to break through your limitations and start taking powerful action and become the seven figure version of you that your business needs in order to grow, scale, and thrive, this show is for you.

I’m your host, Amanda Karlstad, Master Coach, high level business mentor and advisor, master intuitive and business growth and scaling expert. Let’s get down to business.

Hello and welcome to the show everyone. So good to have you here. Today, I want to talk to you all about something that came up recently that I have been doing some thinking about, that I have been looking at, not only for all of my clients, but also just at the industry in general. I think this episode is really going to serve all of you. 

So, what I want to talk to you about today is what I call incongruent beliefs. This was a concept that came to me as I was doing some teaching. I was creating some content around beliefs and around the power of beliefs. As I have been diving deep into my own personal work and my own personal beliefs, one of the things that came up is how often as coaches and entrepreneurs, that our beliefs are actually incongruent with what it is that we want to create. 

So let me explain. Let’s say that your goal is to build a $250,000 per year, or a quarter of a million dollar per year, business. So many of you have that desire. You have the desire to build a highly successful practice. That number might vary depending on where you’re at. But it’s something that you’re motivated to achieve. So for some of you, that might be that 250,000. For others of you, it might be 500,000. For some of you, it is a million and beyond. 

So whatever that number is, I want you to consider that you have that desire to create a business that generates that level of revenue, a business that is capable of generating that volume of revenue. Again, it’s something that you’re motivated to create. It’s exciting to think about. But at the same time, even though you want your business to be at that level, even though you might want nothing more than a level of success like that, the reality might be that you don’t actually think that it’s possible for you. 

Let me give you an example. So often, we see other examples of people doing what we most want, especially in this industry. At the same time, for whatever reason, it’s so common that we don’t also believe that it’s possible for us. This might be due to old beliefs that you might have, or that are rooted in things like worthiness and some of those deeply rooted beliefs. 

Or you might be feeling stuck or even plateaued in your business. The truth is that everything that you’re attempting to do in order to grow the business might not be working. Maybe you have some beliefs around what it actually takes to build your business to a certain level. There might also be a part of you that questions whether or not you really want what you think comes with growing a business to that high level. 

The point is that an incongruent belief or set of beliefs is something that isn’t in alignment with what it is that you want to achieve. Those beliefs that aren’t congruent with the outcome that you want, it’s almost like having one foot on the gas pedal and another foot on the brake. So if you imagine driving a car and having one foot on the gas pedal and the other foot on the brake, the reality is that you’re going to be stuck

Yet, what I see happens so often is the same thing is happening internally for so many coaches. As I work with clients, a big part of the work that I do is to help my clients align their beliefs and uncover the incongruent belief systems that they have, that are so often in the way of them achieving success

One of the ways that I see this come up so often, especially in the coaching industry, is that, especially with the coaches that I work with, there is a certain level of confidence in your coaching ability. So for most coaches, and especially those that I work with, there is a level of coaching ability that they have where there is a level of confidence in their skill level as a coach

So, right now, you might know that you’re a great coach. But when it comes to actually growing the business or scaling the business, and when you’re presented with the challenges that will inevitably come up when you are growing or scaling your business, especially if this is the first time that you’ve done it, you quickly start to doubt or question everything that you’re doing

Before you know it, you might even start doubting your ability to build the business that you have the desire to build. I will tell you all, I see this happen. I observe this happen so quickly. The reason this happens is because you have your desire, you have that goal on the one hand. You’re motivated to achieve it

At the same time, there’s also a part of you, and for so many of you, a big part of you, that doubts your ability, that doubts whether or not it’s possible for you, that doubts whether or not what you’re doing will actually create the results that you want

The result of this, what happens, is that every time those beliefs, whatever that belief sounds like for you, anytime that is given airtime, anytime that is given time that is entertained, it’s almost like trying to boil a pot of water by constantly taking the pot off the stove or by constantly turning down the temperature, turning the burner down

So I want you all to really consider this and take a minute and consider where you might be doing this in your business. Where do you have that desire, that dream to achieve greatness, to achieve a level of success that might even seem out of reach you? At the same time, you are still choosing to entertain misaligned beliefs. You’re still choosing to spend your mental energy on thoughts that aren’t congruent with what it is that you want to create. 

This is a really important question. I want to offer to you the opportunity to get really present with this for yourself. Because one of the things that I see happen so, so often is that you might be clear on what it is that you want to create. If I were to ask you what is it that you want to create in your business, the truth is that most of you would have a fairly good idea of what it is that you want to create. 

But at the same time, if we were to get really precise about what it is that you’re predominantly thinking about. For most coaches, the truth is that so much time is spent thinking about how it’s not possible or thinking about all of the ways that it might not work or why you might not have what it takes or doubting that what you’re doing is going to “work”.

When you get very honest about the amount of time that you spend, whether that’s doubt or confusion or even in a place where truthfully, you’re not fully committed to your goal. The truth is that for most coaches as you’re working to build the business, the majority of your precious mental real estate, your mental energy, is being spent on and being entertained, and in some cases consumed, with these incongruent beliefs. 

So no matter what it is that you do, even if the majority of your mental thought is focused towards these incongruent beliefs, no matter what strategy you have, no matter what roadmap you are given. In fact, you could literally have the roadmap to make a million dollars in your business, which is something that I’m very proud to say that all of my clients have. 

But if you don’t have a system of beliefs that are consistently fueling you towards your goal, that are consistently feeding your mind in a positive way, that are creating a consistent inner environment for you to win to achieve that which you want to achieve then it’s just like the example that I mentioned earlier. Where you might be trying to boil water, but you keep taking the pot on and off the burner, or you keep turning down the temperature. It’s not consistent

No matter what it is that you do, the water will not boil until you decide to keep it on the burner at that highest temperature, and you create the right conditions for it to boil. I will tell you the same is true in your business. While you might desire to build your business to a high level, you also have to have the right conditions. One of those conditions is having a level of awareness to what it is that you’re actually thinking about and getting very honest about it

It’s also choosing to focus your mental energy on the things that fuel you, that actually fuel the work that you do, that positively fuel the content that you create, that positively fuel the copy that you write, that positively impacts the marketing that you do, that positively impacts how you show grow up with your clients

This is an ongoing process, my friends, even when you reach that quarter of a million dollar level, even when you reach that $500,000 level, even when you reach that million dollar level and beyond. There will always be room to check in and to build deeper awareness around to what it is that you’re actually thinking about, and to the beliefs that you likely won’t even consciously know that you have so that you can become more aware and question any incongruent beliefs

Lastly, while there will likely never be a time where you won’t have any incongruent beliefs present in some way, the good news is you can still create huge success in your business. The secret will be the faster that you align your beliefs, the more aware that you become about what it is that you’re actually thinking and you’re spending your mental energy on, the faster your business is going to grow. 

Entrepreneurship is such an amazing journey, my friends. It is an opportunity, I believe, to meet your true self, to know, without a doubt, what it is that you’re truly capable of. It not only starts with what we talked about here today, but also to the degree that you continue and do the work and align your beliefs with that which you want so that you can create the results that you desire. I promise it’s all available to you. Have a beautiful week. I’ll talk to you all again soon. Take care. Bye, bye.

Thank you for listening to this episode of The Million Dollar Coach Business Podcast. If you’re ready to step into the million dollar version of yourself and scale your business to six, multi-six, or seven figures and beyond, go to amandakarlstadtcoaching.com.


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